March 16, 2004
Outsourcing Backlash Good for Business
The rhetoric used by many politicians is actually spreading "brand awareness" about outsourcing to India, inviting more small business owners to consider outsourcing, according to The Hindu Business Line.
"'It may be negative publicity, but it is working like an awareness campaign for us. We have already identified nearly 5,000 prospective customers for our company, thanks to the anti-outsourcing wave in the US,' said Mr Vineet Narang, Vice-President (Strategic planning and business development) of Noida-based FCS Software Solutions Ltd."
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