Having got their fairs share of European and US markets, Indian IT firms are realizing that to maintain their present rate of growth, they need to expand exponentially. So now you have them exploring the Japanese market.
Japan is the world's second-biggest spender on technology after the United States. The total IT outsourcing market in the country grew to $15 billion in 2005 and the market is forecast to grow 5.8 per cent per year through 2010 to 2.34 trillion yen. And this time around, the Indians don’t want to make any mistakes – culturally that is. So now you have Indian software engineers learning the Japanese language, cultural nuances and etiquette.
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