Guess what, we’ll soon have one more continent to dislike and blame for all our ills. It seems the number of call center agents in Africa will lead global growth through 2010. This information was based on research by independent market analyst Datamonitor, which predicts a rapid growth in western investment in this region. Most governments and private sector firms on the continent are aiming to make Africa a Business Process Outsourcing (BPO) hotspot.
One main benefit African countries offer is price competitiveness. They also provide excellent language capabilities and agent sophistication. One of the most cited examples is that of Egypt. The country has managed to impress western investors with its mix of savvy and linguistically talented agents, and low costs. Now countries like Kenya, and Ghana among others are also following Egypt’s lead.
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