September 26, 2006
Swaziland government urged to outsource advertisement campaigns
The Swaziland International Trade Fair (SITF) is a mega event for the country. However, a meeting of exhibitors recently highlighted the need to advertise and market the event through outsourcing.
According to event coordinators, the business aspect of the fair needs to be emphasized, and this can be done by outsourcing the marketing of the event to subject matter experts.
According to the Swazi Observer, proper advertising can shift the focus of the trade fair from soccer and fun games to more serious business opportunities for the exhibitors.
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