August 27, 2006
Outsourcing Opportunities for Indian Advertising Industry
Recently, I had written a post titled "Media Outsourcing Services in India" that focused on media outsourcing services in India. today, it is the turn of advertising industry. It seems that opportunity is knocking at the doors of Indian Advertising Industry. Now the Indian Ad agencies can go and grab international business in a more focused and organized manner.
The global advertising outsourcing business is estimated at $280 billion. Of that amount, $50 billion is believed to involve creative work and production. Experts started to believe that Indian would become the next hot destination for Ad outsourcing. The Indian advertising industry is estimated at $2.8 billion. However, it has the skilled personnel who work at low price. That will help it to become a global outsourcing powerhouse.
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