Outsourcing Times

August 28, 2006

Outsource vendors turn journalists!

How often in the past have you struggled over the composition of a press release to highlight your company profile? How often have you amassed a lot of paper research and didn't know where to turn for fine tuning it? And, how often have you thought of launching fancy newsletter for your organization but kept it in abeyance because of a lack of time and know-how?

Well, thank heavens for outsourcing, you can complete all these tasks through a third-party. Outsourcing is no longer confined to the twin pillars of call centers and IT; there are professional service providers who will write, edit, fine-tune, and produce any literature you require—be it something as simple as a company profile, or as complicated as a book on world religion.

This market segment is still in its infancy, but it is certainly gathering momentum and set to sweep across America, Australia, and Britain into India. Yes, India is likely to be at the center of this media outsourcing stage, as it has been for other outsourcing market areas. Rosemary George, of Bangalore-based Flatworldsolutions notes:

Most of the work we are doing is for American and British clients and which deals with press release writing, making newsletters and article submissions. There is no dearth of skilled manpower in this area. India has a large pool of writers and the work today is being taken both by freelancers and specialised media companies.

As The Hindu reports, marketing of Indian entrepreneurs in this arena is going to be critical in taking this outsourcing business to the next level.

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August 28, 2006 in India, Small Business | Permalink

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