July 30, 2006
Weavers in south India: Weaving an outsourcing network
Outsourcing is usually practiced across cross-country borders. However, there is a smaller play alive and kicking within India. Weavers formerly engaged in the production of the famed Mangalagiri sari in south India are facing the crunch of rising production costs and excessive trade unionism, and are now outsourcing production.
Between Srikakulam in the north and Prakasam in the south, a network of weavers produces the Mangalagiri handloom. No longer confined to Mangalagiri, the "Mangalagiri handloom" product has developed as a brand, and this “grassroots-level” outsourcing will continue to thrive so long as the outsourced products maintain the same quality and finesse.
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