July 04, 2006
NDTV ties up with Genpact for media outsourcing services
What is it that attracts outsourcers to India? No, I don't mean the obvious attraction of cutting costs. You just have to look at the range of services that are coming out from this country, and then it will be quite easy to comprehend the logistics of outsourcing to India. India is virtually a one-stop shop for almost any outsourcing requirement, and newer facets are being discovered or added on a regular basis.
Take media outsourcing for instance. Not a talking point so far, you might say. But it soon will be a focal point in the outsourcing industry because leading news broadcaster NDTV has tied up with the BPO biggie Genpact to offer Media outsourcing to the world. The new service is viewed as a workable option because there are several processes in producing a final media product, and many of these processes can be diverted to an outside service provider.
If we are to go by statistics, 70% of media production is digital, and most of this bulk can be outsourced. Among such services, NDTV is looking to provide support for digitizing archives, logging, metatagging, graphics, and set design. NDTV expects to cash in on the top-rung talent available within the country to help reduce time for media outsourcers, and to build its coffers on the way.
United Press International has more on this waiting-to-happen service sector.
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