July 03, 2006
Media Outsourcing Services in India
While IT, Banking and Finance companies across the United States and Europe are outsourcing their services to India in quest of quality output at a lower cost, there are some new sectors in India that have shown readiness to provide support to global companies. Media sector is one of those. India's largest television news broadcaster NDTV has announced a joint venture with the country's single largest BPO company, Genpact. Both the companies have agreed to offer content creation and other media services to worldwide customers.
According to sources, there are many independent processes that go into making a final media product. Often, these products are not made in-house. They can be shipped off to someone else to do the behind-the-scenes work. Now a days, 70 percent of all media work have become digital. Hence, they can be easily outsourced. NDTV is looking to enter the media processing filed that will allow outlets to maintain basic scripting and control.
Digitizing archives, logging, and metatagging -- by which all footage is digitized and transcribed so that it can be searched by key phrases - are some of the services which the company intends to provide. Format changing footage such as creating one minute podcasts from audio recordings, as well as craft editing are also anticipated services.
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