July 29, 2006
India: The new-age design board for global players
There was a time when Indians looked to the West, more particularly Paris, for fashion and design. However, India is now riding on the outsourcing wave, and this has more or less reversed the trend. Now, global brands are turning to Indian designers to sketch for their latest product lines.
In fact, global players such as Whirlpool, GE, LG, Philips, and Bosch have already initiated steps to set up design centers in India. Some others, like Reckitt Benckiser, are offshoring their design work to Indian designers. In its India Business report, The Times of India quotes Anuj Prasad, chief designer at Delhi-based Desmania Design:
Outsourcing design jobs to India started in a small way, but is going to be big. This is the latest trend in the world of manufacturing. A product is today conceived in the US, designed in India, manufactured in China and sold in markets across the globe.
Indian designers are now part of the global phenomenon, and are set to cater to diverse fields, including 3D modeling and plant engineering in aerospace, automotive, and industrial design for clients in Europe and America.
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