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July 29, 2006

Gaming in outsourcing: No longer a child's play

Gaming in outsourcing is serious business. A few years back, the trend to outsource production in the gaming industry had caught up like a whirlwind, and I have drawn attention to the phenomenon in an earlier post. As in so many industries, India is emerging as a leading destination for outsourcing in gaming as well.

But what do outsourcers say on the success—or lack of success—of outsourcing gaming requirements? The recent Amritt Venture Report has specific answers. Out of 317 gaming professionals from the U.S who participated in the survey, 58% believe that outsourcing in the gaming industry is played on a rough turf; the process is not as smooth as they expected in the beginning.

Quite a few respondents say that they are disappointed with the quality and delivery schedule churned out by the vendors. Some respondents had to turn to new vendors, while others had to opt for a second vendor. These reactions notwithstanding, 94% of the respondents are committed to tread the outsourcing path; according to them, it is a rough, but must-traverse path.

Game Daily has more on the fiscal benefits achieved by gaming companies through the outsourcing model.

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