A recent report on the Business Intelligence Journal indicates that a number of e-commerce firms are spending loads on visitor surveys and visitor tracking information, while at the same time they have cut back on content writers, many of whom were attained through outsourcing. While they make the argument that visitor tracking in the form of a properly administered Customer Relations Management plan can be quite effective, it is often overly or improperly used. As a result many e-businesses might take a page from this article and find resources better spent by emphasizing quality outsourced content, rather than extensive and often superfluous visitor tracking.

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