Geographically situated close to the hub of the world outsourcing activity, Sri Lanka is making efforts to attract outsourced business to its shores. The country was represented at the recently held World Outsourcing Forum in Dubai by the Information Communication Technology Agency (ICTA).
Sri Lanka's presence in the outsourcing market was further heightened by its position as an event partner at the forum. Private sector companies were able to participate in the event and attract business deals. Sri Lanka was also able to benefit from the World Wide Association discussion panel through its representative Suresh Bartlett, Programme/Operations Director of ICTA. Colombopage.com reports:
Agreement was reached on ways by which the outsourcing pie could be enlarged and expanded, and these were included as part of the Dubai declaration, to which Sri Lanka was a signatory. A steering committee with representatives from each country was established to follow up on the planned action items.
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