October 12, 2005
Japanese animation film producers Toei Animation to outsource to Philippines
Japanese animation films are becoming increasingly popular the world over. One of the most successful stories in Japanese animation art is the cartoon series Dragonball Z, created by Toei Animation Co., Ltd. in the 1990s. Toei Animation is now considering outsourcing more work to countries such as the Philippines in the light of increasing demand for its products Digimon and Mazinger Z. Toei Animation Philippines Inc., the firm's production arm in the Philippines, accounts for 150 of its 400 employees.
The production tasks are divided between Japan and the Philippines, with Japan handling art direction and key animation, while Philippines looks after coloring, background, and camera tasks. The company has another subsidiary in Hong Kong, which is devoted to selling broadcast shows and character toys in Asia. INQ7.net reports:
Of Toei’s more than 400 employees, about 150 or 38 percent are in the animation firm’s fully-owned subsidiary in the Philippines, the Toei Animation Philippines Inc. The firm has relied heavily on local distributors in Latin America, the United States, and Europe to market its animation works, said Keisuke. “Now that we opened our offices in France and Los Angeles, we expect sales to pick up.”
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