BPO firms are becoming increasingly visible in 2005 according to levels of enrollment in Nasscom's Association. This indicator suggests to some analysts that corporations believe that the future of public sentiment towards BPOs is increasingly friendly. According to these analysts, the willingness of both larger and smaller firms to expose themselves through enrollment is a long term statement indicating confidence in the future of western public opinion toward outsourcing
‘‘BPOs feel they need not create a hooplah, but the general mood in the market to not be visible has changed, as companies realise outsourcing is here to stay,’’ says Gupta.
Read More: BPOs beat American outsourcing backlash
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